© Christian Kretschmar c/o JOI-Design
JOI-Design has specialized in hospitality design since 1984. Our expertly skilled team of interior, product and graphic designers; architects; engineers; and artists creates exceptional hotels, restaurants and spas, each of which are fashioned with an individual style that emphasises the project’s special qualities. As one of Europe's leading interior architecture practices, JOI-Design brings to life luxurious hotels around the globe – without denying the team’s German heritage. Our enthusiastic Hamburg-based studio also creates bespoke boutique hotels and independent restaurants in German-speaking countries. With our feet planted solidly in the ground but our heads above the clouds, JOI-Design is reaching for the stars. Shaped by the principles of European culture, authenticity and contemporary elegance, our projects are proof of our firm belief that outstanding design is a hotel’s best concierge. A distinctive ambience makes a hotel feel comfortable yet exciting, casual yet elegant; with this understanding, our practice’s daily work is supported by decades of experience from over 40 of Europe’s most talented designers. The team excels at evoking emotions through a built environment’s design, thereby creating an atmosphere where guests love to linger – and which they are excited to return to time and again. JOI-Design’s approach to hospitality intertwines the unique provenance of a place and its local culture with the core values endorsed by a brand’s guidelines. Our designers’ passion for continuous improvement drives us to partner with professionals specialising in new materials, colour, lighting, furniture design and architecture so that each project is individually tailored. Concepts are also shaped through our members’ awareness of the world around them. The constantly changing needs of our society are put under a microscope and analysed through the lens of travel, hospitality, tourism and technological developments – ensuring that the best solutions are achieved not only for today but for the years to come. Functionality informed by a wealth of expertise is what builds the foundation for our designs and enables us to deliver outstanding results. Atmosphere is the playground for our creative souls who delight in finding imaginative answers. Together, these are what JOI-Design does best: Shaping Atmosphere!