Sport and Lifestyle Store Bründl

Kaprun, Austria
Photo © Johannes Vogt
Photo © Johannes Vogt
Photo © Johannes Vogt
Architects
blocher partners
Location
Kaprun, Austria
Year
2008

There it is - in the middle of the alpine idyll - rather a sculpture than a building. No visible storeys. An edgy entity. The corpus is like a wedge driven between hotels and garnis. Bizarre peaks erect into the sky. Metal lamellae vs. turned-wood railings. A shift of one's perspective shifts the entire image. Now the perforated sheets seem closed, and then they seem permeable.

The buildings are slightly staggered and thus correspond perfectly well with the site. Almost in the center you find the main entrance in an interstice of glass. Shaped like a crevasse it goes through the concrete hull. Inside nature remains immediately tangible. By means of the broken up roof and the view outside the artificially created landscape of the shopping world picks up the thread of the real landscape. Gazes can wander up to Kitzsteinhorn Mountain. A second entrance leads directly to the second floor with its panoramic glass front via a ramp-like flight of stairs. This has a double effect: an improved frequency of the shopping storeys plus an additional opportunity for communication. The store was awarded with the Grand Austrian State Prize for Architecture.

Brief
New development of a sport and llifestyle store, Architecture, Interior Design

Client
Sport Bründl GmbH

Sales floor area
1,600 sqm on four floors plus two administration floors

Award
Retail Design Award of the European Retail Institute 2010

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